Frequently Asked Question Page
1. What is Fast Forward?

Fast Forward is a payment option available at participating Safeway stores. By enrolling in Fast Forward, you can add payment functionality to your Safeway Club Card. This will allow you to receive all of your Club savings, and pay for your groceries directly from your checking account at the same time.

2. How does it work?

You can pay by using your new Fast Forward card and PIN, just like with a debit card. But unlike a debit card, you also have the option to pay without your card (cardless) by simply using your 10-digit Cardless Access Number (e.g., your telephone number) and PIN.

3. How is fast forward linked to my checking account?

Your Fast Forward enabled Club Card is linked to your existing checking account at the financial institution of your choice. There is no need to set up a new checking account. During the enrollment process you will be asked to provide your bank routing number and account number from your checking account.

4. Where can I enroll?

There are two ways to enroll.

  1. You can enroll online at
  2. Or by calling Fast Forward Payment Services at 1-866-392-9517.

Enrollment is subject to approval and bank account verification.

5. Is there any age requirement for Fast Forward?

Yes. You must be at least 18 years of age.

6. How long does the enrollment process take to complete?

Have your ID and checking account information (bank routing and account numbers) ready and it will take an average of 3 to 5 minutes to complete.

7. How soon after enrollment can I use my new Fast Forward account?

When you have successfully enrolled, look for your Fast Forward Debit Card and PIN to be mailed separately within 7 to 10 days. The first time you use Fast Forward in our participating stores, you will need to use a standard checkout lane (not a self-checkout or a kiosk) and bring your driver's license for security and verification purposes.

8. How secure is my information?

As the provider of the Fast Forward Service, Safeway knows that privacy is extremely important to our customers. Accordingly, we provide protection that complies with federal standards against unauthorized disclosure of the information you share with us. You can help to keep your information secure by enrolling in Fast Forward from a safe place, and never disclose your Personal Identification Number (PIN). For more information, please refer to the Fast Forward Privacy Policy.

9. Are there any fees involved with the program?

Safeway does not currently assess a fee for using the Fast Forward Service. However, there may be other fees imposed by other parties. For more information, please refer to the Fast Forward Terms and Conditions and Electronic Consent Agreement.

10. What do I need to provide to enroll in Fast Forward?

To enroll in Fast Forward, you will need to provide the following pieces of personal information:

  • Contact Information (name, address, telephone number)
  • Date of Birth
  • Valid State-issued Driver's License or Identification Card
  • Social Security Number
  • Bank Information: routing number and account number

Note: Please enter your full name and street address.

11. Why do I need to provide personal information?

As part of our commitment to security, we need to verify who you are in order to process your enrollment and transactions. Safeway cares about customer privacy, and your contact information will not be shared or used for telemarketing. Please refer to the Fast Forward Privacy Policy for additional information.

12. Why do I need to provide my Social Security Number?

We are required to obtain and verify information that uniquely identifies each person that applies to enroll in Fast Forward.

13. Can I use my check card to enroll?

No. The information provided on your check card does not include your bank routing number and checking account number and cannot be used for enrollment.

14. Can two people share a Fast Forward account?

No. Each individual needs to have their own Fast Forward account and PIN.

15. What is the purpose of the security question?

We will ask you one or more of these questions to help us identify you when you call us to inquire about your account. Please choose and enter an answer that will be memorable to you.

16. Why do I need to enter the characters in the Required Security Measure portion?

Type the characters you see into the blank field. This helps prevent automated Internet registrations and increases the security of our network.

17. How long does it take for funds to clear from the purchase?

Because Fast Forward works like a check, the funds for each transaction may take several business days after the transaction occurred to be withdrawn from your Checking Account; however funds need to be immediately available in your account.

18. What if I forget my PIN?

In the event that you have forgotten your PIN, contact Payment Services at 1-866-392-9517 or write to them at P.O. Box 29241, Phoenix, AZ 85038. A new PIN will be generated and sent to you via US Postal Service in approximately 7 to 10 days. Please remember to safeguard your PIN. Never share, or write your PIN on or near your Fast Forward card.


Once you have successfully received your Fast Forward Debit Card and PIN by mail, you may contact Payment Services at 1-866-392-9517 where you can update your PIN to a PIN of your choice using our automated PIN set system.

20. What if I forget my cardless number or lose my card?

In the event that you have forgotten your Cardless Number or have lost your Card, contact Payment Services at 1-866-392-9517 or write to them at P.O. Box 29241, Phoenix, AZ 85038.

21. What if I have a question about a Fast Forward transaction?

Contact Payment Services at 1-866-392-9517 or write to them at P.O. Box 29241, Phoenix, AZ 85038. This number and address may also be found on receipts when the Fast Forward payment option is used.

22. How are returns for goods and services purchased using my Fast Forward account handled?

Returns are handled the same as other forms of payment. Please go to the Customer Service desk at a participating Safeway store. Refunds are subject to Safeway store policy.

23. Can my card be cancelled?

Yes. You may cancel your account at any time by contacting Payment Services at 1-866-392-9517 or by writing to them at P.O. Box 29241, Phoenix, AZ 85038. Safeway also reserves the right to terminate the Fast Forward Service, under certain circumstances. For more information, please refer to the Fast Forward Terms and Conditions and Electronic Consent Agreement.

24. Does my card or cardless number expire?

No. Your card and your cardless number do not expire.

25. Do I receive a statement tracking my spending?

You will not receive a separate statement tracking your Fast Forward transactions. The transactions will appear only on the statement issued by your financial institution that holds the account you used to enroll in Fast Forward. You should save the receipts you are given when you use Fast Forward if you wish to check them against the account statement you receive from your bank that holds your account.

26. Can I use Fast Forward in all Safeway stores?

Fast Forward is currently only available in our selected California Safeway stores. To check for availability near you, please contact Payment Services at 1-866-392-9517 or write to P.O. Box 29241, Phoenix, AZ 85038, or visit us online at

27. What if I choose to proceed without bank information?

You can only complete your enrollment with your banking information.

Sample Check (There will be Three blocks of numbers in the bottom of a check leaf. First group having 9 digits will be the Bank routing number, second group of numbers will be the account number. Third block will represent the check number, which we dont need here.)
28. How do I activate my Club Card functionality with my new Fast Forward account?

You will be issued a new Safeway Club Card account already linked to your new Fast Forward account to ensure that you receive your Club Card savings each time you pay with Fast Forward.

Please Note: If you are currently using just for U™ digital savings or have any other promotions or benefits tied to your existing Club Card account, you will need to link your existing account to your new Club Card account. This can easily be done during enrollment by providing your existing Club Card number or the current Club Card linked phone number.

You can also call Safeway at 1-877-723-3929 to link your accounts later, after successful enrollment. You will be asked for your Fast Forward Cardless and Card Reference number. Be sure to provide the Cardless Number you created during enrollment. Your new Fast Forward Card Reference Number will be printed on the letter attached to your new card, which will arrive by mail approximately 7 to 10 days after successful enrollment.


A personalized card, with your First and Last Name embossed on the front, will be mailed to the Mailing Address provided during enrollment usually between 7 to 10 days. Your PIN will arrive separately usually within 7 to 10 days. Printed on the letter attached to your card you will also find:

  • Confirmation of when and where you enrolled
  • Information about how to link your new Fast Forward Account to your Safeway Club Card account if you have not already done so during enrollment
30. Why did my enrollment process expire?

For security reasons, if your online enrollment via is idle for more than 10 minutes, it will be automatically canceled. You will need to restart from the beginning if your enrollment process expires.

31. Can i activate my fast forward account at a safeway GAS station?

No. Your initial Fast Forward activation (with Driver'ís License or ID swipe) must be performed at a register located at the front of the store or at the Customer Service register inside the main store. Initial activation also cannot be processed at Self-Checkout or store department registers.

32. can i get cash back WITH PURCHASE?

Yes, once you are fully authorized to use the Fast Forward Service, you can get a maximum cash back amount of $100 in a single day and up to $300 in a 3-day period. If your enrollment is conditional pending additional processing, cash back is not allowed until after your application review is completed and your enrollment is fully authorized. Cash back goes towards your Purchase Amount Limits, and is not in addition to your Purchase Limits. For more information, please refer to the Fast Forward Terms and Conditions and Electronic Consent Agreement.

33. can i request an increase to my Purchase or cash back limits?

Once you are fully enrolled into the Fast Forward Service, a request can be made to increase your limits by contacting Payment Services at 1-866-392-9517. Certain restrictions may apply.

34. Can i enroll using my mobile phone?

You will have a better enrollment experience using a desktop or laptop computer, or you can call Payment Services to enroll by phone at 1-866-392-9517. However to enroll for Fast Forward online using a mobile device (e.g. iPhone, Android, Blackberry), you must have the Safeway App installed.

35. Can i change my banking information or update my address online?

No. For your security, updates to your Fast Forward Account must be made by calling Payment Services directly at 1-866-392-9517.

36. I am currently enrolled in Smartcheck, can i enroll in fast forward online?

At this time, active SmartCheck customers must enroll by phone. Please contact Fast Forward Payment Services directly at 1-866-392-9517.

37. how long will the fast forward 2x gas reward points promotion be valid?

2x Gas Reward Points are earned every time you use your Fast Forward card to pay for qualifying purchases. This is an ongoing Fast Forward benefit, not a one-time promotion. Safeway does reserve the right to discontinue or alter the terms of this program at any time.

38. how do i earn the 2x gas reward points?

Every point you earn on qualifying purchases in Safeway Gas Reward Points Program earns a bonus point when you pay with your Fast Forward card.

Here is a comparison of points earned based on payment method:

  Pay with credit, debit, cash,
or check
Pay with Fast Forward
Qualifying Groceries $1 = 1 point $1 = 2 points
Qualifying Pharmacy Items $1 = 1 point $1 = 2 points
39. if i buy gift cards and pay with fast forward, how many gas reward points will i earn?

Gift Cards earn 3 points for every dollar you spend when you pay with Fast Forward.

Here's how it works:

- Qualifying purchases earn you 1 point per dollar spent.
- With Fast Forward, you earn 1 bonus point per dollar spent.
- Qualifying Gift Card purchases also earn 1 bonus point per dollar spent.

For example, a $100 qualifying Gift Card would earn you:

- 100 base points
- 100 bonus points (since it is a Gift Card)
- 100 bonus points (for paying with Fast Forward)

- 300 total Gas Reward Points
40. what items are not eligible for earning 2x gas reward points?

Safeway Gas Reward Points Program exclusions apply:

Eligible purchases exclude Beer, Wine & Spirits, Tobacco, US Postage Stamps, Gas Purchases and Services, Bus/Commuter Passes, Fishing/Gaming Licenses, Ski Tickets, Lottery Tickets, Gift Certificates, Money Orders, Event Tickets, Safeway Club Card Savings, Safeway Store Coupons, Sales Tax, Selected Gift Cards (Safeway Companies Gift Cards, Chevron, Texaco, American Express®, MasterCard®, Visa®, NetSpend®, PayPower, Green Dot®, Green Dot® Reload and Reloadit, Univision Mastercard® Prepaid Card and T-Mobile® Prepaid Debit Card), Metro Passes or Tokens, Amusement Park Passes, All Fluid Items in the Refrigerated Dairy Section (including Fluid Dairy and Dairy Substitutes) and Redemption Value.

Eligible purchases toward points include only out-of-pocket pharmacy prescription costs, including co-pays.

41. can i also earn 2x gas reward points at safeway gas stations?

Just like the current Gas Reward Points program, all gas station products and services are excluded from earning Gas Reward Points when you use Fast Forward. However, you can pay for your Safeway gas station purchases with Fast Forward - it's fast and convenient.


No, not at this time.


No. Fast Forward can only be used for payment at Safeway stores and Safeway gas stations in selected areas of California. For a complete list of stores, visit


Rewards are available for use at participating Chevron and Texaco stations approximately 4 hours after earning them.

45. how soon after enrollment will the $1 redemption limit at chevron and texaco stations become effective?

You will be able to redeem up to $1 per gallon in Gas Rewards approximately 10 days after you activate your Fast Forward card in-store. You can redeem your Rewards at any participating Chevron and Texaco station (not just in California).

For customers who successfully activated their Fast Forward card prior to March 26, 2014, the added benefit of redeeming up to $1 per gallon at Chevron and Texaco stations is effective immediately.

46. will my gas reward points expire?

Gas Reward Points earned by paying with Fast Forward expire based on the same rules as the current Safeway Gas Reward Points Program. Points less than 100 expire at the end of the calendar month in which they were earned (for example, in January, points less than 100 expire on Jan. 31). Gas Rewards earned during each month can be used through the end of the following calendar month (for example, Rewards earned in January expire on Feb. 28).

47. How do I contact Fast Forward Payment Services?

Please contact Fast Forward Payment Services at 1-866-392-9517 or P.O. Box 29241, Phoenix, AZ 85038. Hours of operation are 5 a.m. to 9:30 p.m. PST, Monday thru Friday, and 7 a.m. to 8 p.m. PST on Saturday and Sunday. Certain holidays may have limited hours. During non-business hours, you may leave a message for a Payment Services Specialist to contact you promptly.